Sustainability is used more and more as an effective advertising slogan in marketing by trainers and coaches. We read more and more often: “I work sustainably”; “We anchor our knowledge in your company sustainably “. But you have to check carefully whether the way it is done can actually be sustainable.
One of our new projects started on September 1! Actually, it is a project that is very close to our hearts. In recent months, we have put a lot of time and effort into the preparation of this project.
But what’s behind it?
Again and again, one reads that institutions, their managers and employees need to be able to react flexibly to today’s rapidly changing environment in order to remain competitive. And this is actually what flexibility is all about. It’s the ability to move quickly and easily. The better you know yourself, the easier it is to be flexible. For companies, this means that they must be able to react to and deal with unforeseen events quickly – if this seems necessary or is deliberately wanted.
In recent months, we have been following a company where we have been impressed by how engaged the company’s CEO is, how he blogged and posted on internal social media every day. Every day you could see where he was going, what topics concerned him, and what was going through his head. In addition, he posted articles from various media channels about the topics of leadership, management, corporate culture, change management, and work – most of these set in the context of his own company. We were enthusiastic!
Within the last months we had the possibility getting an insight into various enterprises: from start-up companies up to international groups – every size was included. What we have noticed: there are still companies very hierarchically organized. And there it doesn’t play any role whether it is a small start-up company with five employees or an internationally operating one.
The digitalization is rolling like an avalanche through the industrial countries at the moment. Everything is absorbed and changes the complete environment or society through this. This digitalization, the so-called digital transformation or also revolution, running through our country – for my taste actually much too slow – changes us and our complete culture.
As a freelance “MAKER”, I travel – just as my colleagues – a lot professionally. While being in different cities, I always like to take time between different business meetings to visit local museums and their exhibitions. As it became usual in my generation, and also in my occupational group, I always have electronic devices with me, among others a small laptop. Digitalization is part of my daily work as well as part of my way of life and passion. Generally, within our society, the so-called digital revolution has made the digital devices part of the life, learning and workspace.