Employer branding means positioning and communication of your company as an attractive employer and has the objective of building your employer brand. Thus, these approaches to branding, as they are already implemented in marketing and strategic management, are transferred to employee recruitment.
By presenting your company as an attractive employer, you demonstrate your active engagement with the requirements of the labor market.
The question of what your employees can do for your company has now been replaced by the question of what your company can offer employees. This “can offer” is based on the expectations of the current and future generation on the labor market. The employer brand is an issue of future viability.
With transparency, authenticity and employer branding measures that suit your company, you can gradually build your brand as an employer. By actively shaping and maintaining your employer image, you increase the reach of your brand message and positively awaken the interest of potential candidates for advertised positions.