Most small and medium-sized companies feel it clearly: the necessary employees are harder to find than ever before! In certain sectors or regions, the shortage of skilled workers has been painfully noticeable for some time, but finding and retaining well-qualified candidates is now a real art. It is not the employer, but the potential employee who holds the scepter. This paradigm shift in the labor market is one of the great changes of our time. Consequently, so-called employer branding, i.e. the development of an attractive employer brand and its marketing to the outside world, is increasingly coming into focus. No matter what size company and what budget it has available: If it wants to secure its own future, it must adapt to the requirements of potential employees with suitable marketing and recruiting strategies.
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Personnel development – some entrepreneurs don’t like to hear this word. In most cases, it is closely linked to expensive seminars, training courses and further education. And these expensive measures haven’t brought the success that the company expected, often. “No wonder”, the expert thinks, and we show what personnel development means and why personnel development is more important than ever for the success and growth of companies.
In recent months, we have been following a company where we have been impressed by how engaged the company’s CEO is, how he blogged and posted on internal social media every day. Every day you could see where he was going, what topics concerned him, and what was going through his head. In addition, he posted articles from various media channels about the topics of leadership, management, corporate culture, change management, and work – most of these set in the context of his own company. We were enthusiastic!
A digital transformation doesn’t contain the use of digital technologies in the first step but the development of a strategy, which contains infrastructure, organization models and the quality of the management. In the meantime, the digital transformation should have arrived everywhere. Also in the HR (Human Resources) department, at least in the use of language and the expectations to this.
