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41

Competence Management: The Right Tools For Optimal Employee Development

Competence management is important in a company to ensure that employee resources are used optimally. Through competence management, the skills and competences of employees can be developed and used in a focused way. Competence management is a demanding task. How does the company know what competencies a person has outside their field of work? And […]

42

Change Management as a Success Factor in Digital Transformation

Change management means planning changes in an organisation and implementing them in a structured process. Selected measures are defined to transform departments or even the entire organisation from an initial state to a defined target state. And this is particularly important in the case of digitalisation. Many companies focus on digitisation projects. But they can […]

43

Targeted Lead Generation Between Push and Pull: B2B Customer Acquisition

Companies that want to acquire customers in a business-to-business (B2B) context in order to build new business relationships rely on the right mix between push and pull marketing. The goal of B2B customer acquisition is to identify potential business customers, address them and win them as customers. For the development and implementation of a sustainable […]

44

Promoting Progress: State Support for SMEs

Public funding supports small and medium-sized enterprises in their development. But which funding programmes are suitable for your own company? And how can the right funding be identified, or several funding programmes be combined? Entrepreneurs who deal with this topic quickly realise that getting an overview and making the right choice for their own company […]

45

“E” for Environment: What is the Importance of Environmental Aspects for SMEs?

Without compliance with ESG criteria, it is becoming increasingly difficult for medium-sized companies to attract customers, investors and new employees and to convince banks. However, many questions arise when it comes to the concrete fulfilment of ESG factors. The overarching issue is to take the right approach to ensure that the ESG criteria are optimally […]

46

The Compliance Certification Standard as a Success Factor in SMEs

Comply with regulations, implement ethical standards: Compliance is crucial for SMEs in the highly competitive business environment. Medium-sized companies that decide to professionalise their compliance can make their compliance management processes lean, efficient and transparent on the basis of certification standards. Once a solid compliance basis has been developed according to certification standards, the company […]

47

A Homogeneous IT Landscape Tailored to the Company: ERP Systems in SMEs

Planning, controlling, monitoring – ERP systems are becoming increasingly important in the course of digitalisation in medium-sized companies. ERP solutions are at the heart of the digital transformation in the company and have an impact on all business processes. At the same time, ERP transformation projects present companies with numerous challenges. ERP – what does […]

48

Technology, Tools & Trends: New Ways in Sales

E-commerce, customer relationship management, data analysis, chatbots: even today, sales without technology is unthinkable and digital developments are advancing in leaps and bounds. If sales is digitalised, routine activities are automated, processes are made more efficient and adapted to customer needs.  This can significantly improve the entire sales process from planning to execution and control. […]

50

Consolidated Financial Statements for SMEs: A Focused Look at your Group of Companies

Do you have a majority shareholding in other companies? Are there economic interdependencies between parent companies and subsidiaries? Then your group of companies has reached a level of complexity where it is worth considering consolidated financial statements for the group of companies. Viewing all the companies in the group as one company (consolidation) shows the […]