The African continent is on a steady economic upswing and digitalisation is advancing in large strides. For mid sized companies thinking about internationalising their business, expanding their international sites and widening their networks, that can be a genuine springboard. In our guest article, published in issue 1/2023 of the BVMW foreign trade magazine AfrikaContact, we look at the various aspects, advantages and opportunities that Africa's digital transformation opens up for the German mid market.
Whether online trade, supply chain management or the qualification and further training of skilled workers: the conditions for mid sized companies have improved significantly in recent years and are as good today as they have rarely been. We are convinced that now is the right moment for many mid sized companies pursuing internationalisation plans to look closely at Africa.
THE MAK'ED TEAM is an internationalisation expert and a member of the BVMW mid market alliance for Africa. The network for the German mid market is the largest association of its kind in Germany. The aim of the alliance is to pool forces, strengthen the mid market together and accompany companies on their path of growth and internationalisation.
You can read more in our article from page 23 onwards AfrikaContact_1-2023
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