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Strategy

What matters is not the concept, but the ability to turn decisions into concrete results.

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Guidance in an environment characterized by change, growth, and increasing complexity.

A good strategy connects business goals with clear priorities, creates transparency for decision-making, and provides the framework for the sustainable development of a company.

Sustainable corporate development requires a clear vision of where a company should head and which priorities to set. Strategy provides direction, aligns market requirements with internal strengths, and forms the basis for sound decision-making.

How do you turn strategic orientation into a concrete vision?How do you turn strategic orientation into a concrete vision?

The focus is on analyzing the current situation, developing a clear vision, and deriving concrete areas for action. This results in an actionable roadmap that connects corporate management, organization, and operational execution, translating decisions into tangible results.

Are you looking to define your corporate strategy and put it into action?

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Making organisation and processes fit for the future

Strategy development

Strategic assessment of where you stand

A sound strategy starts with a clear picture of the starting position. We analyse market, competition, customers, organisation and company performance, and make visible which opportunities, risks and fields of action matter for the future development of the company.

Vision, mission and target picture

A shared target picture provides orientation for entrepreneurial decisions. Vision, mission and strategic guard rails form the framework for future development and give employees and managers a clear direction.

Company strategy

The company strategy sets the direction for the long term development of the company. It connects the demands of the market with the strengths of the company and creates the basis for clear decisions, priorities and investments.

Strategic company management

Effective company management needs transparency about goals, risks and developments. We develop steering models and key figures that make progress visible, support decisions with facts and connect company goals with measurable results.

Strategy implementation

Strategies only take effect once they are implemented in the company. We translate strategic goals into concrete measures, clear responsibilities and a workable roadmap, so that change is anchored in the organisation for the long term.

PROJECT EXAMPLES

Strategy development

THE MAK'ED TEAM works with its clients to develop successful strategies – from initial assessment to implementation.

Select a topic area
Corporate strategy developmentGrowth and internationalization strategy

Development of a corporate strategy and support for its implementation

Industry: Construction industry

Our role: Consultant, implementation partner

Project objectives

  • Developing a clear, future-proof company strategy that accounts for market, competitive, and industry trends
  • Sharpening strategic direction and defining concrete company goals and priorities
  • Securing long-term competitiveness and sustainable company development
  • Deriving a practical program of measures to achieve strategic objectives
  • Establishing governance, steering, and decision-making structures for successful implementation
  • Supporting the change and implementation process to ensure the strategy takes lasting hold within the company

Key results

  • Adoption of a company wide strategy with a clearly defined target picture and strategic priorities
  • Identification and prioritisation of the key fields of action for future company development
  • Development of a concrete implementation roadmap with measures, responsibilities and milestones
  • Transparency about market opportunities, competitive position and the need for change
  • Establishment of governance and steering mechanisms for lasting implementation of the strategy
  • A stronger shared understanding of the strategy and alignment of the leadership team on common goals

Approach

  • Interviews and workshops with the management and key people to record the current situation
  • Analysis of market, competitive and company developments to identify strategic fields of action
  • Development of a shared target picture and sharpening of vision, mission and strategic direction
  • Definition of strategic thrusts and derivation of concrete strategic goals
  • Prioritisation of the fields of action and development of a multi year strategy roadmap
  • Derivation and structuring of implementation initiatives including responsibilities and milestones
  • Establishment of a steering and governance model for strategic implementation
  • Supporting managers in communicating and anchoring the strategy in the company
  • Regular review and steering workshops to track progress and adjust priorities
  • Support with lasting implementation through facilitation, sparring and change support

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Developing a growth and internationalization strategy

Industry: Sporting goods industry

Our role: Consultant

Project objectives

  • Developing a growth strategy that holds up over the long term, to secure and strengthen the company's competitive position
  • Identifying and assessing national and international growth potential in existing and new markets
  • Analysing market, customer and competitive structures to derive strategic fields of action
  • Prioritising attractive target markets and developing a structured path to internationalisation
  • Defining a strategic target picture including business model, sales, and organisational development
  • Creating a solid basis for decisions on investment, resource allocation, and the successful delivery of international growth.

Key results

  • A clear growth and internationalisation strategy with defined target markets and priorities for future company development
  • Transparent decision-making basis for selecting the most attractive growth and expansion options
  • Multi-year integrated financial planning to assess the economic viability and financeability of the growth strategy
  • Clear transparency regarding investment needs, impact on earnings, and resource requirements for the planned expansion
  • Organisation, steering, and governance structures geared towards growth as a basis for successful scaling
  • A concrete implementation roadmap with prioritised measures to achieve growth targets in a focused and lasting way

Approach

  • Analysis of the starting position, business model, market position, and the company's economic development
  • Market, customer, competitive, and potential analyses to identify national and international growth opportunities
  • Assessment and prioritisation of attractive target markets, taking into account market potential, investment requirements, and risks
  • Development of a strategic target picture with clearly defined growth areas, internationalisation options, and business priorities
  • Development of various growth and expansion scenarios, including their impact on revenue, earnings, and investment
  • Development of integrated financial planning to assess the economic viability of the strategy and to derive the necessary capital and resources
  • Derivation of requirements for organisation, processes, governance, and resources to support planned growth
  • Definition of strategic packages of measures and prioritisation of initiatives by benefit, effort, and financial contribution
  • Development of a multi-year implementation roadmap with milestones, responsibilities, and financial and operational key figures to steer delivery
  • Supporting management in decision making and anchoring the strategy as the basis for sustainable, profitable growth

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Discover more categories

Organizational Analysis & Optimization
Process Analysis & Optimization
Organizational & Resource Efficiency
End-to-End Process Logic
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For your future.

Get in touch! After a personal consultation, you will know exactly what THE MAK'ED TEAM can do for your company.

We look forward to hearing from you.
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