Strategy & business model development

Strategy and business model development provides orientation for decisions and connects long-term goals with a clear roadmap for delivery. This creates the conditions for sustainable growth, competitiveness, and successful development of the company.

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Successful companies continuously evolve their business models and consistently align their strategy with the market, their customers, and future opportunities.

We provide support in analyzing your current situation, developing clear strategic areas of action, and translating strategies into concrete measures – turning good ideas into measurable results.

Today, companies face the challenge of successfully positioning themselves in an increasingly dynamic market environment. Changes in markets, technologies, and customer requirements demand clear decisions and a long-term focus.

Creating direction for future corporate developmentCreating direction for future corporate development

A well-thought-out strategy provides direction, sets priorities, and forms the foundation for sustainable growth and business success.

Strategy and business model development focuses on the future growth of your company. We challenge existing business models, identify opportunities and potential, and develop a clear vision for your future direction. In doing so, we align economic goals with the requirements of the market, your organization, and your corporate culture.

How do you turn strategic direction into concrete implementation?How do you turn strategic direction into concrete implementation?

What matters is not the strategy on paper, but its implementation within the company. That is why we translate strategic goals into concrete actions, clear responsibilities, and an actionable roadmap. This turns strategy into an effective management tool for growth, competitiveness, and future-proofing.

Are you looking to further develop your strategy and business model?

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Shaping growth successfully

Building blocks for strategy & business model development

Company strategy

We develop a clear strategic direction that connects long term goals, priorities and fields of action. This provides orientation for decisions and for the company's future development.

Market and potential analyses

We analyse markets, customers, competitors and relevant developments and create transparency about opportunities, risks and future potential. This gives a well founded basis for decisions on the strategic development of the company.

Analysing and developing the business model

We analyse existing business models in terms of future viability, profitability, scalability and market requirements. On that basis we develop existing models further in a targeted way or open up new ways of creating value. This creates the conditions for sustainable growth, new sources of income and a strong competitive position over the long term.

Growth strategies

We develop strategies for opening up new markets, customer groups, products and business areas. This creates the basis for sustainable growth and unlocks additional value potential.

Innovation and future strategies

We identify relevant trends, technologies and innovations and assess what they contribute to the company's future development. We translate the findings into concrete strategic decisions and anchor them in the company's long term direction.

Performance and success measurement

We develop key figures and steering mechanisms that make progress visible and the effect of strategic measures measurable. This creates transparency about goal achievement and a solid basis for decisions and further company development.

PROJECT EXAMPLES

Strategy and business model development

Select a topic area

From print to screen: Developing a digital business model

Industry: Advertising industry

Our role: Consultant

Project objectives

  • Developing a future-proof company strategy for the digital advertising market
  • Transforming the business model from print advertising to digital advertising space and display systems
  • Identifying new growth and revenue potential in digital out-of-home (DOOH)
  • Establishing a clear market and competitive position in the digital advertising landscape
  • Developing a scalable portfolio of services and marketing options
  • Creating an implementation roadmap for lasting corporate transformation

Key results

  • A clear strategic shift from print advertising provider to provider of digital advertising solutions
  • A scalable and future-proof digital out-of-home business model
  • New revenue and growth potential identified through digital advertising formats
  • A sharper market position and clear differentiation from competitors
  • Transparent investment and business case planning for the transformation
  • A prioritised roadmap of measures for a successful business model transformation

Approach

  • Analysis of the existing business model, market position and sources of income
  • Assessment of market trends, customer requirements and growth potential in the digital advertising market
  • Customer, competitor and environment analyses
  • Definition of strategic fields of action and future scenarios
  • Development and assessment of alternative business model options
  • Development of a target business model focused on digital advertising space and digital boards
  • Development of new service offerings, marketing and pricing models
  • Quantification of the commercial potential and creation of a business case
  • Prioritisation of strategic initiatives and transformation measures
  • Creation of an implementation and investment roadmap including a governance structure

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CONTACT US

We take our time.
For your future.

Get in touch! After a personal consultation, you will know exactly what THE MAK'ED TEAM can do for your company.

We look forward to hearing from you.
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