E-commerce, customer relationship management, data analysis, chat and search bots, sales intelligence for lead generation and optimised customer acquisition: even today, sales without technology is unthinkable and digital developments are advancing in leaps and bounds. If sales is digitised, routine activities are automated, processes are made more efficient and adapted to customer needs.
This can significantly improve the entire sales processes from planning to execution and control. The new technologies can also support sales at all levels when it comes to finding, acquiring and retaining customers and ultimately increase turnover. Digitisation of sales offers SMEs great opportunities: automation of processes, transparency of data and customer behaviour, speed, the possibility to address a larger customer group and much more.