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Your marketing strategy is based on your corporate strategy. This connection is of great importance, especially in medium-sized businesses, as it results in a multitude of consequences.
Your marketing strategy is based on your market, your customers and their needs. It therefore provides answers,
- which products or services you sell to which customers,
- at what prices and conditions you sell them,
- through which distribution channels you sell your products or services, and
- what makes you and your products or services unique in the eyes of your (desired) customers.
Based on these fundamentals, the structures and processes with which you approach your market are defined.
This strategy is defined on the basis of information and analyses gathered both externally and internally. For example, trends, market size and potential, customer satisfaction and a SWOT or PESTEL analysis can be a good basis.
Further Information
Our THE MAK’ED TEAM support for you on the topic of Customer Journey and Customer Experience
- THE MAK’ED TEAM works out the buyer persona and the customer journey with the various touchpoints with you in a workshop.
- We identify the points that are running well along the customer journey and identify touchpoints that should be improved.
- Together with you and based on available data and facts, we analyse the customer experience of your customers.
- We draw up a roadmap with suitable measures for implementation.
Are you looking for solution developers and solution implementers for your business requirements in Sales & Marketing?
Contact us for a non-binding meeting and professional exchange.
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