Your marketing strategy is based on your market, your customers and their needs. It therefore provides answers,
- which products or services you sell to which customers,
- at what prices and conditions you sell them,
- through which distribution channels you sell your products or services, and
- what makes you and your products or services unique in the eyes of your (desired) customers.
Based on these fundamentals, the structures and processes with which you approach your market are defined.
This strategy is defined on the basis of information and analyses gathered both externally and internally. For example, trends, market size and potential, customer satisfaction and a SWOT or PESTEL analysis can be a good basis.