Most small and medium-sized companies feel it clearly: the necessary employees are harder to find than ever before! In certain sectors or regions, the shortage of skilled workers has been painfully noticeable for some time, but finding and retaining well-qualified candidates is now a real art. It is not the employer, but the potential employee who holds the scepter. This paradigm shift in the labor market is one of the great changes of our time. Consequently, so-called employer branding, i.e. the development of an attractive employer brand and its marketing to the outside world, is increasingly coming into focus. No matter what size company and what budget it has available: If it wants to secure its own future, it must adapt to the requirements of potential employees with suitable marketing and recruiting strategies.

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Whether it’s a small family business or a globally active company: Finding the right staff is becoming increasingly challenging for every HR department. The shortage of skilled workers has become the bottleneck in German SMEs – and good staff has become a critical resource for success. New, good team players are rare. The constant development of the existing team, making it fit for the future and keeping it in the company, is a real challenge. Through professional and strategically anchored personnel work, medium-sized companies can improve their position to meet these challenges.

How to create a good basis for strategically operating human resources work

Not every company needs a whole HR department to effectively manage the human resources and the corporate culture. Sometimes, only one HR officer is enough. This depends on many individual factors of the company, such as size, industry, complexity or planned orientation.

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