The African continent is in a constant economic upswing and digitisation is advancing in leaps and bounds. This can be a real springboard for small and medium-sized enterprises that are thinking about internationalising their business, further developing their international locations and expanding their networks. In our guest article, which appeared in the 1/2023 issue of the BVMW foreign trade magazine “AfrikaContact”, we discuss the various aspects, advantages and opportunities that Africa’s digital transformation offers German SMEs. Be it online trade, supply chain management or the qualification and further training of skilled workers – the conditions for SMEs have improved significantly in recent years and are better today than ever before. We are convinced that now is the right time for many SMEs pursuing internationalisation plans to look into Africa. Read more
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From Florida to Germany to THE MAK`ED TEAM, from there to the Côte D`Ivoir – and back to Florida: this was the varied itinerary of our consultant Jennifer Augustin in April 2023. Our Africa expert travelled to the Ivory Coast for THE MAK`ED TEAM in order to further expand our local network. The Republic of Côte D’Ivoir is economically extremely attractive and an interesting location for medium-sized companies: It provides access to a region with 110 million people and has around 29 million inhabitants itself. With annual economic growth of 8% since 2012, it is one of the fastest growing economies in the world. And many other African countries, especially in West Africa, are also experiencing economic upswings. That is why we are convinced that internationally active medium-sized companies should take a closer look at the continent. There is a lot to be said for it: Africa is young, has many valuable raw materials and offers SMEs a wide range of opportunities. Let’s take a closer look at the economic strengths of the Ivory Coast:
There is no doubt that the global economy is currently facing major challenges and upheavals. But no matter how global trade and economic relations develop: For all companies with plans for growth, internationalization is on the agenda sooner or later. Opening up new markets is as exciting as it is challenging. A smart approach is the key here. We have already supported many companies in their internationalization and know the enormous opportunities. And also the hurdles.
