Approach to Strategy Development for the Digital Transformation
1. Objective & Vision
The long-term goals of the digital transformation and the vision that the company wants to achieve are defined.
2. Analysis of the Digital Maturity Level
The company’s current status in terms of digital technology and capabilities is assessed.
3. Environmental Analysis
The external factors that can influence the digital transformation are assessed and evaluated:
- Market conditions and competitive landscape
- Customer expectations
- Technological trends
4. Strategical Planning
The strategy development is based on the objective, the analysis of the maturity level and the environmental analysis. This includes selecting the right digital technologies and initiatives, planning the implementation and defining KPIs to measure performance.
5. Implementation Planning
The implementation of the digital transformation is planned and scheduled, including resource planning, project management and change management.
6. Evaluation and Control
Ongoing monitoring and evaluation of the performance of the digital transformation against the defined goals and KPIs is essential in order to make possible adjustments to the strategy based on the evaluation results.