“Of course, we want to grow. We know our markets and we know which buttons to push” – this is a typical reaction of owners and managers of small and medium-sized companies when it comes to the planned development of their own company. After all, entrepreneurial success up to now has been based precisely on knowledge of the markets and has often been successfully implemented in the niche. But what happens when the company is faced with growth options that hold as many opportunities as risks?
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Again and again, one reads that institutions, their managers and employees need to be able to react flexibly to today’s rapidly changing environment in order to remain competitive. And this is actually what flexibility is all about. It’s the ability to move quickly and easily. The better you know yourself, the easier it is to be flexible. For companies, this means that they must be able to react to and deal with unforeseen events quickly – if this seems necessary or is deliberately wanted.
