The world of work is changing dramatically and is challenging HR managers. Whether it’s the shortage of skilled workers, succession management or digitalization: there’s a lack of personnel here, a lack of sufficient skills there. These dynamics have led to an increasing professionalization of HR management. State-of-the-art planning of personnel requirements forms an important and valid basis here.
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Most small and medium-sized companies feel it clearly: the necessary employees are harder to find than ever before! In certain sectors or regions, the shortage of skilled workers has been painfully noticeable for some time, but finding and retaining well-qualified candidates is now a real art. It is not the employer, but the potential employee who holds the scepter. This paradigm shift in the labor market is one of the great changes of our time. Consequently, so-called employer branding, i.e. the development of an attractive employer brand and its marketing to the outside world, is increasingly coming into focus. No matter what size company and what budget it has available: If it wants to secure its own future, it must adapt to the requirements of potential employees with suitable marketing and recruiting strategies.
Personnel development – some entrepreneurs don’t like to hear this word. In most cases, it is closely linked to expensive seminars, training courses and further education. And these expensive measures haven’t brought the success that the company expected, often. “No wonder”, the expert thinks, and we show what personnel development means and why personnel development is more important than ever for the success and growth of companies.
