The African continent is in a constant economic upswing and digitisation is advancing in leaps and bounds. This can be a real springboard for small and medium-sized enterprises that are thinking about internationalising their business, further developing their international locations and expanding their networks. In our guest article, which appeared in the 1/2023 issue of the BVMW foreign trade magazine “AfrikaContact”, we discuss the various aspects, advantages and opportunities that Africa’s digital transformation offers German SMEs. Be it online trade, supply chain management or the qualification and further training of skilled workers – the conditions for SMEs have improved significantly in recent years and are better today than ever before. We are convinced that now is the right time for many SMEs pursuing internationalisation plans to look into Africa. Read more
Posts
There is no doubt that the global economy is currently facing major challenges and upheavals. But no matter how global trade and economic relations develop: For all companies with plans for growth, internationalization is on the agenda sooner or later. Opening up new markets is as exciting as it is challenging. A smart approach is the key here. We have already supported many companies in their internationalization and know the enormous opportunities. And also the hurdles.
