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A frequent experience in our customer projects is that our medium-sized customers react to the topic of compliance with the critical question: “And who is going to do that? Of course, a medium-sized company does not have the same resources as a group of companies, where a compliance department with several members deals with the […]
Competence management is important in a company to ensure that employee resources are used optimally. Through competence management, the skills and competences of employees can be developed and used in a focused way. Competence management is a demanding task. How does the company know what competencies a person has outside their field of work? And […]
Change management means planning changes in an organisation and implementing them in a structured process. Selected measures are defined to transform departments or even the entire organisation from an initial state to a defined target state. And this is particularly important in the case of digitalisation. Many companies focus on digitisation projects. But they can […]
Companies that want to acquire customers in a business-to-business (B2B) context in order to build new business relationships rely on the right mix between push and pull marketing. The goal of B2B customer acquisition is to identify potential business customers, address them and win them as customers. For the development and implementation of a sustainable […]
